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KLAFS USA Launches to Better Serve Increased Demand for High-Quality Wellness Experiences at Home

Google searches for “home sauna” are up 73% YOY, while searches for “luxury sauna” have doubled post-pandemic; KLAFSUSA.com to serve North American homeowners, builders, architects and interior designers looking for the highest quality sauna, steam rooms and more

KLAFS, the leading manufacturer of saunas and thermal experiences sold worldwide, and its exclusive US distributor, Design for Leisure, have joined forces to form Wellness at Home by KLAFS USA. The new division will focus on making luxurious, at-home wellness dreams a reality for US wellness seekers. Design for Leisure is the leading designer and builder of award-winning hydrothermal spa and wellness areas and has worked with well-known wellness destination brands across the globe, including Canyon Ranch, Fairmont, Four Season, Sofitel and Six Senses, to name a few.


The just-launched KLAFS USA website is the starting point for anyone seeking to replicate and build an at-home wellness sanctuary that rivals the quality of spa and wellness experiences found in 5-star hotels and resorts across the globe.


“KLAFS USA is committed to delivering the truest benefits of hydrothermal bathing to customers,” said Don Genders, Design for Leisure’s CEO. “This means providing all the components required to build a complete, holistic wellness suite at home, one that supports the evidence-based practice of hot/cold contrast therapy and encourages pure relaxation and stress relief.”

With Google searches for “home sauna” up 73% YOY and searches for “luxury sauna” doubling post-pandemic, it’s clear that US consumers are ready to embrace sauna bathing into their home lives.


“Before COVID struck, residential inquiries were growing steadily, but, after the reality hit that it might be a very long time before people could go back to their local spa or club for sauna or steam experiences, we were inundated with homeowners and builders looking for hydrothermal solutions to complement and enhance their luxury residential properties,” said Matthew Williamson, Design for Leisure’s COO.


KLAFS USA offers a wide range of sauna and steam room styles to suit all tastes and wellness needs. Expert craftsmen in KLAFS’ Germany-based factory create custom solutions that will fit even the most difficult spaces and are then custom finished with interior and exterior materials that match any home’s unique look and feel. KLAFS’ sauna heaters top off the world-class experience—innovations include the first-ever under-bench sauna heater (Bonatherm), saving space and eliminating accidental burns. Another KLAFS innovation is its Sanarium technology, which transforms a classic Finnish sauna into five unique climate zones, including a tropical steam room, aromatherapy experience or warm air sauna.


“Saunas are an extremely personal activity—what’s too hot for some is just right for others—Sanarium technology means that everyone in the house can partake in the kind of heat experience they prefer: hot and dry or warm and humid,” said Williamson.


To better serve this new and growing customer base, Williamson appointed a new Director of Sales for the Wellness at Home division, Federico Borso, an international luxury home furnishing expert with a passion for wellness. Borso is leading the KLAFS USA Wellness at Home division, tapping into his nearly 20 years of experience selling and distributing premium European products to retailers serving luxury homeowners. Borso previously served as North American sales manager for Calligaris USA, the US subsidiary of the Italian contemporary furnishing brand.

About KLAFS USA

KLAFS USA is a collaboration between German-based KLAFS GmbH & Co. KG, the market leader for saunas, steam rooms and thermal room accessories, and Design for Leisure USA, specialists in the creation of award-winning hydrothermal spa and wellness environments for both residential and commercial clients. The collaboration was formed with the mission to provide the highest quality system-built hydrothermal solutions to North American wellness seekers. To learn more about ready-made and customized sauna solutions by KLAFS and available exclusively from Design for Leisure, visit www.klafsusa.com.


KLAFS USA Media Contact

Cassandra Cavanah Cavanah Communications

cassandra@cavanahcommunications.com

818-397-4630