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The Wall Street Journal - Smart Saunas Are Picking Up Steam Around the U.S.


The Klafs limited-edition S11 sauna was designed by Studio F.A. Porsche, affiliated with the luxury carmaker. PHOTO: KLAFS
The Klafs limited-edition S11 sauna was designed by Studio F.A. Porsche, affiliated with the luxury carmaker. PHOTO: KLAFS

By J.S. Marcus


Excerpt:


Klafs, the German luxury wellness company, is readying its American clientele for a soon-to-be-launched, limited-edition sauna system designed by Studio F.A. Porsche, affiliated with the carmaker. The Klafs S11 sauna, with atmospheric sound and lighting elements, and featuring a Japanese-paper backdrop, is set to have a starting price of $120,000.


Elsewhere on the luxury front, Sarah Broughton, an Aspen-based architect with an upscale residential practice, says her clients are placing more saunas in primary bathrooms, instead of in separate wellness areas. Her clients typically spend $10 million dollars or more on their Aspen homes, and about $20,000 on their bathroom saunas.


In New York’s Catskill Mountains, Brooklyn architect Chad Murphy and his wife, healthcare executive Kristin Ohnstad, both in their 40s, decided to include $15,000 for a ground-floor sauna in a $500,000 gut renovation. The couple paid $140,000 in May 2020 for a 5-acre property in Sullivan County, two hours north of New York City, that came with a derelict 1,800-square-foot home. The sauna is connected to the home’s new gym.




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